"What do they say to you?" the child is asked by his mother.
Below are just a few of the thousands of posts on social media in support of Keaton.
Mark Hamill encouraged Keaton to not be discouraged by bullies but that they were just jealous because "you're so smart and handsome".
Hats off to you, Mr. Herbstreit.
"Dear butt [sic] hurt Americans, If you aren't bleeding, no bones are sticking out and you can breathe, STOP crying!" she wrote in part in an August 25 Facebook post, which was around the time the NFL national anthem protest controversy was reignited.
Bullying isn't acceptable, especially in our schools.
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Keaton added, bullies "put milk on me and put ham down my clothes, throw bread on me". "Stay strong, I guess".
The expression of support for Jones from Trump Jr., whose oldest child, daughter Kai Madison, is 10 years old, is not all that surprising, given the abundance of children in the Trump family. "Verbal, Social (Leaving People Out of Excluding Them), Physical and Cyber-Bullying".
Ironically, the first lady's visit was in support of a "No One Eats Alone Day" event, which encouraged students not to leave anyone out at lunchtime by finding new friends to eat lunch with - a campaign created to help prevent bullying.
Since his mum posted the tearful video online, in which he outlined how afraid he was to face bullies at lunchtime, tons of celebrities have come forward to track the kid down and cheer him up, including National Football League tight end Delanie Walker, Stranger Things star Millie Bobby Brown, and Star Wars' Mark Hamill. Shame on you. I really want to swear so bad. Other big stars like Carolina Panther Graham Gano, Lebron James, Justin Beiber, and Katie Perry later shared their support.
The intention was to help out a victim of bullying, but some say they are feeling hustled.
"I must repeat, this is my only "GoFundMe" account!".
Jones also was criticized after MMA fighter Joe Schilling said that he offered to take Keaton to a show but was told by Jones that she just "wants money", a claim that Jones has since denied. "He is incredible. I hope those who bullied him get what's coming to them".