Swift's video sits at more than 56 million views as of Tuesday (Aug. 29). The new video acquired 30,000 views per minute during the first 24 hours and averaged 3 million views per hour.
Taylor Swift has been the subject of a number of controversies over the past year, including allegations by Kim Kardashian that Swift wasn't truthful regarding her view of Kanye's song "Famous" and the use of Swift's image and lyrics.
Since Swift's audience skews young, Target is taking an interesting tack in promoting "Reputation" via glossy print magazines over a more popular channel like digital.
The artwork for Reputation, which features the musician looking sultry in a black and white shot, surrounded by a collection of newspaper headlines bearing her name, will appear on the side of UPS vehicles travelling across America in the run-up to its release in November (17), with the first convoy of trucks already on the road in Atlanta, Georgia, Nashville, Tennessee, and New York City.
The obvious beginning, When people started claiming that Taylor Swift is dead after she got exposed.
"Look What You Made Me Do", in which Swift takes aim at those who have attacked her professionally and personally in the last 10 years, has been heavily scrutinized by fans and entertainment media since it was premiered at the MTV Video Music Awards show on Sunday.
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LOS ANGELES | Taylor Swift's vengeful new music video "Look What You Made Me Do", is smashing records on YouTube, garnering more than 43 million views in its first 24 hours of release.
Swift portrays a darker, edgier figure in the video and there are many references or innuendos to her past conflicts with others.
One Swift says to a crying version of herself: "There she goes, playing the victim - again".
On Monday, it was also announced that Swift and Ticketmaster were partnering on a new service "Taylor Swift Tix powered by Ticketmaster Verified Fan", an arrangement that claims to help get tickets in the hands of fans instead of bots or scalpers.
The song remains at the top of the Apple Music, Spotify U.S. and Global Top 50, and Amazon Music charts.