What's so important about 2 hours?
Unfortunately for Kipchoge, his livestreamed marathon at a Formula One race track in Monza, Italy, will not count toward an official world record because of pacing and hydration rules. Kipchoge's time sliced more than two minutes from the best time, but the closed racetrack just north of Milan where his run took place was a far more controlled setting than the major marathons where such records are usually made, including the one Kimetto ran in Berlin.
He added: "We are going up the tree".
Nike produced shoes to be worn by the athletes making the attempt, the "Zoom Elite", pitched as the ideal blend of weightlessness, energy return and aerodynamics.
"I rank this as the highest-ever performance in my life", Kipchoge said. "The aim of Breaking2 was to pass the message that running a less than two-hour marathon is possible. That message is really special to me".
The time comfortably beats his previous personal best of 2:03:05, which he set at the 2016 London Marathon.
The Kenyan, 32, clocked 2:00.25 but due to the use of in-out pacemakers, the time will not be recognised as a world record, meaning Dennis Kimetto's mark of 2:02.57 is still the quickest.
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Kenyan athlete Eliud Kipchoge ran a marathon in Italy in just over two hours - beating the previous fastest time, but his achievement won't be in the record books. The duo still completed the 17 laps of the course.
Along with a shoe that designers say will make runners 4 percent more efficient, organizers believe that running world record pace should be fast enough to break two hours because of the extra benefits available to the runners.
The shoes have been a point of controversy, with some contention around what crosses the line towards unnatural performance enhancement. (Adidas entered the arms-well, legs-race with their own sub2 program not long after Nike, and likewise rolled out carefully engineered marathon shoes created to wring every second of efficiency out of a runner's stride.) To others, Nike's combination of no-holds-barred strategy and scientific innovation smacked of unfairness, if not heavy-handed corporate intervention. The whole thing was broadcast live on Twitter and Facebook, and never has watching a pack of blokes run non-stop for two hours been so damn riveting.
"I think we need to accept it as it is".
"It puts running on the map".
World-class runners Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea joined Kipchoge's effort to break the two-hour mark, in Nike's Breaking2 project. "It has been hard", Kipchoge said on completing the run Saturday morning. His finish of 2:06:51 was nearly 4 minutes faster than his previous best (2:10:41).