Facebook makes AR push, launches VR app

Posted April 20, 2017

That's why he has announced a push into Augmented Reality (AR) and Facebook may soon start experimenting on a mix of real and digital worlds, just like the hit smartphone game.

And now you can use this new technology too.

Mark Zuckerberg, chief executive officer and founder of Facebook. The highlighted features of the AR platform on Facebook include object recognition, 3D effects and exact location. Zuckerberg said the company is making the "first mainstream augmented reality platform out of the camera", called "Act 2". People will be able to use this technology to find virtual street art on a wall that in real life is blank or leave a virtual note for a friend at a bar.

People are already using the cameras on their phones to write text on images, add digital objects and modify existing things with face filters and style transfers.

Zuckerberg was quoted by the Business Insider, an online news website as saying this during the 10 Annual F8 conference in California on Tuesday when he unveiled the camera effects platform.

You can draw in the air with a virtual marker to create anything you can dream up, from a decorative hat to a handmade tic-tac-toe board.

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At F8 yesterday, Facebook also launched a new virtual reality app, Facebook Spaces, which is created to let users hang out in virtual environments "as if you were in the same room".

The company also launched the "Places Graph", providing free access to data on more than 140 million places around the world.

For a company that began as a way for college students to see pictures of each other, Facebook's move toward augmented reality represents another step in its long evolution. It has launched Facebook Spaces for Oculus Rift VR users.

Since the Messenger Platform debuted a year ago, the ecosystem has more than 1.2 billion people, 100,000 developers and 100,000 monthly active bots, and two billion messages are sent between people and businesses on Messenger every month.

"While the announcement seems pretty innocuous, make no mistake: Facebook is, once again, putting itself into direct competition with Google and Apple, " he said.