Allstate pulls ads from Fox show as scandal erupts

Posted April 19, 2017

Walsh said she came forward because she was told by a New York Times reporter that numerous women who have accused O'Reilly of harassment are bound by gag orders.

In a complaint filed in NY state Supreme Court on Monday, Roginsky said she was pressured to join "Team Roger" to defend Ailes when Gretchen Carlson filed the initial harassment complaint against him but that she refused.

However, with sponsors pulling out, and Fox News and its parent company 21st Century Fox now losing sponsors over heavy accusations leveled against O'Reilly, it's possible the 67-year-old anchor's time with the network could be jeopardy.

CNN's Tom Kludt contacted more than 20 companies and brands that advertise on O'Reilly's show and reporters at BuzzFeed News reached out to about 50 organizations.

Hyundai Motor Group has joined over a dozen global advertisers of Fox News' flagship cable program "The O'Reilly Factor" pulling out from the show amid a series of sexual harassment claims filed against its host Bill O'Reilly. Altogether, the payouts totaled approximately $13 million.

Walsh says she declined O'Reilly's entreaties to come up to his room - and that he turned nasty at the bar, telling her there would be no job.

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Losing advertisers, let's remember, contributed to Glenn Beck's downfall at Fox News in 2011. Several automakers among them Mercedes-Benz, Mitsubishi, Hyundai, and BMW are just a few of the defectors who have vowed to re-assign their advertisements. But some of his inflammatory comments, including one in which he said that President Barack Obama had "a deep-seated hatred for white people and white culture", drove away all conventional advertisers from the program.

Sponsors didn't desert Beck all at once, but eventually hundreds of companies refused to buy airtime during his show. O'Reilly no longer works Fridays, and his fill-ins on the night - typically Eric Bolling and Jesse Watters - do not draw as well as the program's eponymous host during the rest of the week. But when advertisers start walking, TV executives start paying attention.

O'Reilly is Fox News' top revenue producer, according to the research firm Kantar Media, bringing in over $178m in ad dollars in 2015 and $118.6m in the first nine months of 2016. Over the weekend, the New York Times reported that five women had received payment from either Fox or O'Reilly himself in exchange for agreeing not to sue for sexual harassment. Claims have to address activity that happened in NY and must be filed within a year of an alleged infraction.

O'Reilly denied the harassment allegations in a statement to The New York Times, saying that his prominent role at the network made him a target.

Even questions about journalistic integrity can be shrugged off or spun to O'Reilly's advantage.

Apparently, the company has stood by O'Reilly who claims that the allegations are as a result of his prominence. The women either worked or appeared on The O'Reilly Factor. The report noted that O'Reilly makes about $18 million a year. He said that distinguishing between combat on the islands and faraway demonstrations in which soldiers used tear gas and rubber bullets to disperse protesters amounted to "splitting hairs".