YouTube: Only channels with 10K views can make money off ads

Posted April 15, 2017

This is about to get tougher, however, as the company is now restricting ad revenue to channels with a total of 10,000 views on their videos. As of now, however, creators will not be able to activate monetisation until they've hit a minimum of 10,000 lifetime views on their channel. It also said that they will be employing more staff to do fact checks manually rather than wait for people to flag them.

YouTube has announced it is adding a new restriction on which creators can make money from the platform.

The video sharing website will now no longer serve ads on YouTube Partner Program (YPP) videos until the channel the videos are featured on reaches 10,000 lifetime views.

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Last week, big advertisers such as AT&T pulled ads from YouTube, in reaction to being matched with content that was deemed racist or inappropriate. Anyone could apply to have their videos monetized, and advertisers could have access to more obscure audiences while providing a living to smaller channels. Channels have to reach 10,000 views in order for YouTube to pay them. YouTube users who apply for Partner Program access can check the status of their application in the Creator Studio's "Channel" tab. Together these new outlets will help assure income only runs to creators who are abiding by the rules. "We set up the YouTube Partner Program (YPP) in 2007". The new change would give YouTube the information to determine the legitimacy of a channel, the company said. Or, if you don't want to shell out any money, you can at least take solace in the fact that YouTube plans to eliminate those pesky 30-second unskippable ads starting next year (though 20-second and 6-second unskippable ads will remain). Through the YouTube Partner Program, creators could expand their earning potential, gain flexibility through a non-exclusive agreement and track and manage their performance through YouTube analytics.

YouTube has come under intense scrutiny for ads appearing alongside videos carrying homophobic or anti-Semitic messages, prompting a number of companies to suspend their digital ads on the video streaming service.

As it moves ever closer to parity with the world of prime-time television, YouTube is sensibly taking steps to police how business is done on its service.