AOL = Oath, ala Verizon

Posted April 05, 2017

The company is not, however, killing off the old brands completely. The new name was first reported by Business Insider.

AOL CEO Tim Armstrong shed a bit more light on Oath, the new business-facing brand that will encompass Verizon's mix of consumer digital brands, including AOL, Yahoo, TechCrunch, The Huffington Post, and Tumblr, among others.

Armstrong tweeted: Billion+ Consumers, 20+ Brands, Unstoppable Team.

Verizon has announced that two of the internet's biggest early names AOL and Yahoo will soon operate under one banner.

A spokeswoman for AOL added several more corporate buzzwords by way of explanation: "In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital". Though we all know nobody likes change, so we'll see how "unstopable" Oath becomes when it arrives this summer.

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The cons included the fact that "Oath.com" remains unregistered, that it sounds like "oaf" when spoken too quickly and "internal communications regarding "taking the oath" sound like suicide pacts, or at least something involving blood". Armstrong has reportedly been interested in combining AOL and Yahoo for years, and is said to have tried unsuccessfully to merge the two companies when they were both independent. "LOL OMG.", called the name "a special kind of bad".

Another quipped: "What'll be the metric for Oath's success as a company?"

Then, along came more made up words-as-company-names: "Tegna" and "Tronc".

Internet comedians eventually flooded #taketheoath, the hashtag Armstrong used in his announcement. A rep for Yahoo declined to comment beyond a statement from Mayer when the Verizon deal was first announced previous year. While an AOL spokesperson neither confirmed nor denied the new name, she did tell us to watch for the "launching" of the new company. Verizon didn't immediately respond to a request for comment.