"There were many things we needed to answer along the way". Sorry, I don't make the rules.
The Oak Brook, Ill. -based company said the revamped quarter pounders will be available by the middle of 2018 at most of its 14,000 U.S. restaurants.
Its all an attempt to regain some of its lost customers - earlier this month McDonald's Corp. acknowledged that it lost 500 million customer transactions since 2012, primarily due to its competition.
Executives have been boosting traffic with the all-day breakfast and recently promoting different sizes of Big Macs.
That sales bump suggests McDonald's has been losing business at lunch and dinner, as more and more restaurant chains vie for the dining dollar.
The word "change" has surrounded McDonald's lately.
And while nutrition will remain the same, he said, burgers with fresh beef will taste better.
A top McDonald's franchisee said in a memo to other franchisees last July that the brand struggling to remain relevant, especially with younger consumers. The publication reports that McDonald's has been using frozen meat since the 1970s. Workers then put the sandwich together.
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Prior to Thursday's announcement, McDonald's tested the use of fresh beef in various restaurants across the Dallas/Fort Worth, Texas area and in Tulsa, Oklahoma.
Using fresh beef is a way for McDonald's to stand tall against its competitors, which include "better burger" chains like Shake Shack, Five Guys, and Chipotle's new burger restaurant, Tasty Made.
"They responded pretty well the moment they ate it".
"Today's announcement is part of a continuing food journey for McDonald's", said McDonald's USA President Chris Kempczinski. But he suggested that the team cracked the code.
Fast-food Twitter drama has been delicious lately - McDonald's blamed a hacker two weeks ago for a tweet calling President Trump a "disgusting excuse of a president". "Without giving away trade secrets, we were able to solve that puzzle".
A sign is posted in front of a McDonald's restaurant on March 12, 2013 in Mill Valley, California.
McDonald's investors reacted positively.
Diners "say they want fresh and healthier, but they want it faster than ever", Mr. Miller said. If you're coming to the fight with anything less than all fresh beef. they're going to mock you. Restaurants in Alaska, Hawaii and some airports won't be getting the fresh beef, the company said. This included the Quarter Pounder with cheese, the Double Quarter Pounder with cheese, the Bacon Clubhouse Burger, and the Quarter Pounder Deluxe.