Comcast to expand streaming service amid cord-cutting trend

Posted March 30, 2017

The company, which released a TV streaming service in 2015, is reportedly looking forward to widen its video streaming options for the broadband subscribers who are not willing to pay much money. Xfinity Instant TV is a revamped version of that offering and will be rolled out nationwide in Comcast's territories.

The service, dubbed Xfinity Instant TV, will be priced as low as $15 a month to roughly $40 a month, sources said. The service will offer a "skinny" channel line-up, with pricing starting at $15/month, according to the Reuters report. In addition, Comcast plans to make the rollout only available to households already paying for its own Internet service. These subscribers are either not interested in big cable packages, or can not afford the Comcast TV streaming plans. The service will include key broadcast networks and also give subscribers the option to add sports channels such as ESPN, as well as Spanish channels like Univision and Telemundo. Xfinity Instant TV could also potentially replace Stream TV, a "skinny-bundle IPTV package" that is now being tested in Boston and Chicago. The hope is that eventually, customers who like Comcast's streaming TV offering can be convinced to upgrade to the standard X1 pay-TV platform. But once it acquires national rights, it will be able to make its service available in NY and Los Angeles as well, notes The Street.

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The service is expected to be available in the third quarter to over 50 million homes with the Comcast footprint, Reuters noted. The requirement of having an existing Xfinity home broadband connection underscores any arguments of a violation of net neutrality, as the service is passed from a broadband modem and is delivered to phones, tablets and PCs. However, the company remains focused on bringing in new cable-TV subscribers from the traditional cable TV service markets.

Comcast is been considered under the FCC radar for allegedly breaking Open internet rules.

Over the past few years, the number of consumers opting to cut the cord in favor of more affordable streaming services from the likes of Netflix and Hulu has increased dramatically.