Samsung Pay launched in India, UPI integration in beta phase presently

Posted March 27, 2017

Samsung finally announced its mobile payments platform in India today. Samsung Pay app will allow users to make payments using their registered debit or credit cards and in-app digital Wallet Paytm and government's UPI system as well.

LG's announcement of LG Pay comes on the heels of Samsung launching Samsung Pay in India.

A dedicated Bixby button, located on the side of new Samsung devices, eliminates hassle; instead of taking multiple steps to make a call, simply press the Bixby button and say a command. The app also supports NFC payments, but there are hardly any shops and merchants that accept NFC based payments in India.

"It works with Samsung's patented magnetic secure transmission (MST) technology as well as with near-field communication (NFC)".

Owners of supported Galaxy devices in India will be able to install the Samsung Pay app today and add VISA, Mastercard, and American Express cards issued by Axis Bank, HDFC Bank, ICICI Bank, SBI, and Standard Chartered Bank, with Citibank India to follow shortly. "We have partnered with major banks and card networks to give our consumers the widest range of choices, and are working on bringing more and more partners on board soon".

Samsung Pay will also be available on the Samsung Gear S3 smartwatch shortly, allowing users to pay with just the movement of their hand.

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Although Samsung is looking to add more devices in the near (or distant we do not know) future, you can't help but notice that Samsung Pay is very limited in the current scheme of things.

"Our insights show that convenience, security and acceptance are seen by consumers as the most important influencers when choosing among different digital payment options", said Mr. Asim Warsi, Senior Vice President, Mobile Business, Samsung India. That's slightly sharper than the 1440 x 2560 QHD screen on the Samsung Galaxy S7 and Samsung Galaxy S7 Edge, and those extra pixels, along with the "W" in the name, match up with rumors that this is going to be a super widescreen phone with an 18.5:9 aspect ratio, similar to the LG G6. This includes the Galaxy S7 edge, Galaxy S7, Galaxy Note 5, Galaxy S6 edge+, Galaxy A5 (2016), Galaxy A7 (2016), Galaxy A5 (2017) and Galaxy A7 (2017). Then, they'll need to ensure the Samsung Pay app is installed. Users can use their several credit cards saved in their phone without having to physically carry them.

In my opinion, Samsung Pay is an excellent way to make payments.

Exclusive offers for Samsung Pay users were also detailed.

Similarly, the user can select Paytm or UPI to make payments.

Disclosure: Paytm's parent company One97 is an investor in Gadgets 360.