After Electronics Ban, Airlines Promise To Make Flying Great Again

Posted March 26, 2017

The video, featuring Hollywood actor Jennifer Aniston, comes with the tag line: "Let us entertain you".

March 23-Arab airlines are using witty marketing and satire to respond to the recent U.S. and United Kingdom ban on carry-on electronic goods on inbound flights from Arab countries.

Washington made a decision to ban electronic devices bigger than mobile phones on direct flights to the United States from 10 airports in seven Middle Eastern countries and Turkey. "We have good tips for everyone", the airline tweeted Wednesday.

The ban, largely mirroring the United States version starting on Friday, will affect direct flights to the UK from Turkey, Egypt, Tunisia, Lebanon, Jordan and Saudi Arabia from Saturday.

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The Trump administration issued travel restrictions March 21 in response to new intelligence indicating terrorist groups have "intensified" efforts to attack the aviation sector. Some, like Royal Jordanian Airlines, tried to calm or even attract customers through humor, while others, such as Turkish Airlines, boasted about their in-flight entertainment. And in the case of Donald Trump, that turf is Twitter - the cursed medium that he credits with making him president in the first place.

The British ban affects 14 airlines: British Airways, EasyJet, Jet2.com, Monarch, Thomas Cook, Thomson, Turkish Airlines, Pegasus Airways, Atlas-Global Airlines, Middle East Airlines, Egyptair, Royal Jordanian, Tunis Air and Saudia. Confining any device to checked baggage would also make it harder for a would-be attacker to trigger it, or to position it to bring the plane down. It followed a similar move in the USA by President Trump, who has outlawed larger electronics from the cabin on flights to the United States originating from the following cities: Amman, Kuwait City, Cairo, Istanbul, Jeddah, Riyadh, Casablanca, Doha, Dubai and Abu Dhabi. Royal Jordanian didn't respond to inquiries requesting comment.

"Laptops, tablets and other electronic devices may be used until the boarding gate where they will be handed over" to the airline's staff, Turkish Airlines said in a statement. Turkish Airlines (THY), which reaches a turnover of almost $1 billion a year from its flights to the United States, plans to launch various applications such as "free internet and passenger tablets" for inflight entertainment systems to avoid losing passengers.