Rachel Maddow Bags Biggest Rating Ever With Donald Trump Tax Document

Posted March 18, 2017

Maddow, regardless of her statement to AP, did spend quite sometime baiting the waters for her show, prior to it airing.

Maddow's tweet less than 90 minutes before her show that "we've got Trump's tax returns" set off a social media frenzy. It was the first time we had seen Trump's returns, even if it was just two pages of a return filed a dozen years ago. But the reaction seemed to be more about how the new information was released than about the substance of the returns themselves. Sometimes it's proper to contextualize an issue. That's also a record for Maddow's show.

And, happily, the show provided educational material beyond how to bury the lede. It appeared so favorable to the president that Johnston - a longtime reporter who won a Pulitzer Prize in 2001 - speculated to Maddow it was possible "Donald sent this to me". "It is also the network's second-highest rated regularly scheduled show ever in total viewers". This is not a woman who believes in cutting to the chase.

Defending the online promotion of the show, Maddow told The Associated Press: "Because I have information about the president doesn't mean that it's necessarily a scandal".

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In the end, a scoop is a scoop, and Maddow certainly milked it for all it was worth.

Oh, Maddow had the taxes: two pages, front and back, of President Trump's 1040 form from 2005, which the White House acknowledged were authentic.

Rachel Maddow battled back on Thursday, telling the Associated Press that if people felt let down by her report about Trump's tax document it's more due to their preconceived ideas than anything she did.

While campaigning for president Trump said that if elected he would release his taxes, but once in office he backpedalled. Previously, she was The New York Times public editor, and the chief editor of The Buffalo News, her hometown paper.