Ed Sheeran album Divide delivers massive early sales

Posted March 09, 2017

Of the 432,000 sales, 63% were on CD and vinyl, 31% were downloads and 6% were "streaming equivalent sales" - an estimate of how streaming figures equate to sales.

Divide has also broken Spotify records with the album tracks amassing over 56 million on day one of release, trumping The Weeknd's reigning record of 29 million streams with Starboy in December 2016.

After its release last week, his third studio album made history by selling 232,000 copies on CD and vinyl on its first day.

Based on its early sales performance, Divide is forecast to surpass 500,000 copies in its first week, making it the biggest opening frame for an album since Adele rewrote the record books in November 2015 with 25 (XL). So far, nine of those are within the top 10, including Shape Of You which continues to dominate at number one.

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All 16 tracks from the deluxe edition of Divide are due to enter the top 40 when the new singles chart is announced on Friday.

Sheeran released two singles, "Shape of You" and "Castle on the Hill", off of his latest album simultaneously on January 6. Sheeran's success means he is likely to end Stormzy's reign atop the United Kingdom album chart after the grime star triumphed with his debut Gang Signs & Prayer.

Looking beyond Sheeran's terrifying level of expected dominance, Aussie acts All Our Exes Live In Texas, Kingswood and Methyl Ethel are looking for solid results with their respective new albums When We Fall, After Hours, Close To Dawn - both probable top-10 entrants - and Everything Is Forgotten (likely top 20).

Well, if anyone was going to achieve this, it would be Ed Sheeran!