"As we've seen with Android, Chrome and the world's most popular search engine, Google is more than adept at conquering every category it enters, and this will only spell success for Connected Home dealers and custom specialists".
During Super Bowl LI Sunday, Google touted its Google Home device, which uses voice commands to perform various tasks around the house such as playing music or turning lights off and on.
As well as showing lots of hugging, laughing and general family loveliness, the ad also threw down a couple of "OK, Google" audio triggers. They need to chill it with the "okay Google"-ing".
Honestly, the video is the clearest explanation so far of what Google Home is about.
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"Alexa, reorder Doritos from Prime Air", she says, speaking to the voice-activated artificial intelligence assistant that inhabits a variety of devices peddled by Amazon, including the Echo home speaker which is supposed to be the star of the ad.
Scott Foster tweeted: "Our Google Home just went a little bonkers with the Google Home commercial".
They weren't alone, either, with a raft of complaints quickly popping up on the social network.
Now available in the States, Google Home has yet to launch in the UK. Share your experiences in the comments.